Packaging Collection 16

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Over the past few years, CREATEiD has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact me.

Packaging Collection 15

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Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact me.

Packaging Collection 12

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Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact me.

Absolut-ly Naked

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“The Nuance Group Sweden has been selected as the launch partner for The Absolut Company’s new release in travel-retail.  Absolut No Label is a limited edition of the 40% abv Absolut vodka and will be available exclusively at Nuance’s Swedish duty-free stores until the end of June. The Absolut No Label bottles are numbered and contain no label or logo.  They feature only a removable campaign sticker with the website address, where consumers can find more information and give feedback.  The product was launched on May 22 and in Scandinavian travel-retail, the exclusivity deal will be extended until the end of August.“The Nuance Group Sweden has been selected as the launch partner for The Absolut Company’s new release in travel-retail.  Absolut No Label is a limited edition of the 40% abv Absolut vodka and will be available exclusively at Nuance’s Swedish duty-free stores until the end of June. The Absolut No Label bottles are numbered and contain no label or logo.  They feature...only a removable campaign sticker with the website address, where consumers can find more information and give feedback.  The product was launched on May 22 and in Scandinavian travel-retail, the exclusivity deal will be extended until the end of August. The Nuance Group Sweden general manager Karl Walter said: “The Nuance Group places great emphasis on creating a relevant local offer for each of its stores.  Swedish by origin, Absolut is a very important part of our World of Vodka section in the Stockholm Arlanda tax-free store, boasting a very prominent display. It will be a pleasure to add this limited-edition Absolut No Label line to our liquor range in Sweden, providing our customers with a truly exclusive offer ahead of any other store downtown or at any airport in the world.”The Absolut Company global travel-retail director Anders Olsson added: “In an Absolut world there are no labels. No one is judged on the basis of prejudice, and everybody is encouraged to be who they really are.  Seeing beyond stereotypical labels makes the world more vibrant, diverse and respectful.”The Nuance Group Sweden general manager Karl Walter said: “The Nuance Group places great emphasis on creating a relevant local offer for each of its stores.  Swedish by origin, Absolut is a very important part of our World of Vodka section in the Stockholm Arlanda tax-free store, boasting a very prominent display. It will be a pleasure to add this limited-edition Absolut No Label line to our liquor range in Sweden, providing our customers with a truly exclusive offer ahead of any other store downtown or at any airport in the world.”The Absolut Company global travel-retail director Anders Olsson added: “In an Absolut world there are no labels. No one is judged on the basis of prejudice, and everybody is encouraged to be who they really are.  Seeing beyond stereotypical labels makes the world more vibrant, diverse and respectful.”

Packaging Collection 11

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Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact me.

Method – People Against Dirty

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Truly, innovative package design. “10 years ago, Eric Ryan and Adam Lowry decided on a course of action that was not unlike David taking on Goliath.  That is when they launched Method; at that time, cleaning products were one of the most stagnant and conventional categories around. Now, thanks to partnerships with Karim Rashid for packaging designs and Crispin Porter + Bogusky (CP+B) for marketing, Method has found a welcome niche for the forward-thinking and forward-looking product line.” Here are but a few examples of some truly market-changing designs.

Rembrandt Package Redesign

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Created by LaForce

Rembrant is still a great example of successful packaging rejuvenation We all have seen or heard of Rembrandt’s package redesign with it’s sleek and minimal look, focusing on the brand name front and center and using vibrant colors to identify the different variants while creating a meaningful experience. The packaging also touched on the eco-footprint by removing all metal coating and reducing the board thickness. Retailers were asked to shelf the entire product line in one location to create an eye-catching wall of white.

JawBone

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Created by fuseproject

Rather than hide what is in the box, the Jawbone packaging highlights the product, offering a 360-degree view of the contents. The polished design of the packaging displays the earpiece like a diamond in a glass box, making for an attractive in-store display. Admire the wittiness of the naming, Sweet Talk, Dirty Talk, and Trash Talk.