ck be - one

Calvin Klein re-packaged the ck be & ck one product into an interesting casement. As part of the CK “We Are One” campaign. The limited-edition bottle and packaging are married to an MP3 player and speaker that ties into their idea of “music as the universal language.The collector’s bottle also is decorated with the “we are one” slogan in the handwritten-style script and in a number of languages. Below are the standard bottles.

Opening the Box

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world did not know it was missing. - Paola Antonelli For those of you who love package design as much as I do. Enjoy! - CREATEiD