Bloody Bens Vodka Mix

Created by Molasses

Think
Over the last few decades there have been numerous organic, craft, artisan product trends and claims, to the point where it’s almost expected. But Bloody Bens isn’t just about claims, the products are designed to not only be of better quality and flavour but also to be experimented with, truly reflecting what inspires Ben.

Create
We defined the positioning around a tongue-in-cheek, well crafted, posh(ish) space, creating a brand that focused on our segments’ aspirational and emotional need, something they could make their own, not just another sauce. We developed a premium brand identity and visual platform, defining connection communication opportunities, from which to launch our ‘anything but ordinary’ brand purpose.

ABSOLUT: Refreshes Flavored Vodkas

Created by The Brand Union Stockholm. Each bottle has been re-thought in terms of symbolism and myths tied to the main ingredients, so that the core essence of each flavour is embodied and amplified through art.As Mattias Lindstedt, lead designer at TBU Stockholm says, this design stands apart from any other flavored vodkas due to its soft, ‘by-hand’ aesthetics that uses imaginative and emotional visual elements, rather than fruit imagery.This is one of the most dramatic changes we’ve ever made, and our biggest and most transformative design project ever. Our goal was to give our customers distinctive designs that are unlike anything one has ever seen. Vibrant, captivating bottles that bring energy to any occasion and celebrate the fact that every flavour in the ABSOLUT VODKA range is something extraordinary,” says Anna Kamjou, Global Design Director at ABSOLUT.