A refreshed logo and packaging were developed that communicated the key sales messages and created a raw aesthetic that was instantly embraced by their customers. The company experienced a 50% sales increase in the first week of the relaunch and sales remain strong. Additionally, the Square One Coffee is now being sold in Whole Foods stores in the Philadelphia market, potentially one of the biggest wholesale opportunities the company has ever experienced. Square One Coffee is a small roaster and coffee retailer in Lancaster City, Pennsylvania. They currently operate a single establishment in the downtown business district where they only roast 100% organic and 100% Fair Trade Certified™ beans, making them one of the few roasters in the region to do so. Via our friends @ reBrand
