ACE Cider

studio: commongood

ACE Cider has been making high-quality, approachable cider since 1993, when it became California’s first craft cider brand. With three decades of expertise, bold flavors and a legacy of innovation, ACE had carved out a loyal following and a reputation as a true category pioneer.

But as its portfolio expanded into sessionable, imperial and alcohol-removed lines, its packaging lacked the cohesion and clarity to tell a unified story. Our objective: develop a comprehensive brand identity and packaging system that could strengthen ACE as a master brand, cut through crowded shelves and feel fresh, relevant and distinctly ACE.

“Royally Crafted.” Our approach was to build a master brand system that put bold fruit and bold flavor at the very center of ACE’s identity. We created striking fruit illustrations to anchor each SKU, ensuring there was no question about what the consumer was getting. A clean, confident wordmark that maintained a resemblance to the original branding, along with disciplined packaging architecture, unified the entire portfolio across sessionable, imperial and alcohol-removed lines.