Diet Coke: OK

Multi-award-winning packaging design, by Turner Duckworth.

Created a new look for Diet Coke based on a cropped version of the brand's logo. The new packaging, which Coke says is a 'limited edition' (for now at least) uses a graphic that is basically a crop of the logo wrapped around the can – full versions are also applied just in case shoppers were unable to identify the brand. Put two of the cans together and the word 'OK' is (sort of) spelled out.