Gillette Redesign - Student

Created by Collab.: Lucas Anderson/Linnéa Andersson/Anton Green/Karin Olafsdottir

The minimalist trend is set to continue and within the noise of all impressions we experience, people are looking for the simple and human, real and personal. Gillette’s story is worth being told and the design will reflect the quality that lies behind the technologically advanced products.

Gillette’s new packaging is smart, beautiful and a joy to open. The new design is timeless and therefore adapted to a wider audience. It breathes nostalgia along with a modern feel.
As per Gillette's request, this project was used as marketing research on its Facebook page.